Driving Real-Time Decision-Making Excellence at Packages Group


Packages Group is a leading Pakistani enterprise with over 60 years of experience in various commercial ventures. Packages consumer products division produces and markets some of Pakistan’s most trusted brands including Dawn, Lactogen, and Cerelac. They are committed to delivering quality products and services while upholding the highest standards of social responsibility and environmental stewardship.

The Challenge

Inefficiencies in Reporting: Packages Group currently relies on separate reporting tools, which can be inefficient and time-consuming, resulting in potential delays in decision-making. Limited Real-Time Operational Visibility: The absence of a comprehensive analytics solution limits real-time operational visibility, making it difficult to quickly identify issues and respond proactively. Inefficient Analytics and Data Management: The lack of efficient analytics and data management tools hinders the ability to quickly synthesize data from multiple sources, identify patterns, and improve operational efficiency. Decision-Making Delays: The reliance on manual report reading may lead to decision-making delays, impacting the group’s ability to adapt to changing market conditions.


Real-time operational visibility: By utilizing Qlik direct discovery, Qlik Sense empowered Packages Group with real-time operational visibility, facilitating quick and well-informed decision-making.

Improved data management: Operational efficiency was enhanced when Packages Group leveraged Qlik Sense to promptly synthesize data from a variety of sources and detect patterns and trends, resulting in improved data management.

Streamlined reporting: Packages Group was able to generate reports more swiftly and minimize decision-making delays caused by time spent analyzing SAP reports, all thanks to Qlik Sense.

Enhanced analytics: Packages Group overcame the obstacles presented by inefficient analytics and data management tools thanks to Qlik Sense’s effective analytics and data management capabilities.


Sales Dashboard: We designed and implemented a sales dashboard for Packages Group, which includes several key insights. These insights can assist the group in making well-informed decisions, optimizing their sales strategies, and achieving better outcomes.

Real-time sales data: The dashboard delivers real-time sales data, allowing the group to monitor sales performance, identify trends, and make informed decisions accordingly.

Sales forecasting: The dashboard features sales forecasting capabilities, empowering the group to make precise predictions and prepare for future sales.

Sales team performance: The dashboard offers insights into the sales team’s performance, including individual and team metrics, enabling the group to identify areas for improvement and make data-driven decisions regarding resource allocation.

Customer insights: The dashboard provides valuable insights into customer behavior, empowering the group to customize sales strategies and enhance customer experience.

Product analysis: The dashboard delivers insights into product performance, allowing the group to identify high-performing products and optimize their product portfolio accordingly.


Finance Dashboard: The finance dashboard was a valuable tool that provided the group with insights into various financial metrics, including financial performance, budget tracking, accounts receivable and payable, financial ratios, compliance monitoring, and variance analysis.

Financial performance: The dashboard offered a comprehensive overview of the group’s financial performance, including revenue, expenses, net income, and cash flow, helping the group stay informed about its financial status.

Budget tracking: The dashboard enabled the group to track their budget against actual spending, providing insights into areas where they may be overspending or underspending.

Accounts receivable and payable: The dashboard provided insights into accounts receivable and payable, enabling the group to manage their cash flow and collections more effectively.

Financial ratios: The dashboard included key financial ratios such as return on investment (ROI), debt-to-equity ratio, and gross profit margin, offering insights into the group’s financial health and performance.

Compliance monitoring: The dashboard allowed the group to monitor their compliance with financial regulations and standards, minimizing the risk of financial penalties and legal issues.

No data was found
No data was found

Let's Discuss Your Project

Contact US

Get in touch to leverage the technical expertise that you are looking to get DIGITALISED