Transformed Retail Analytics at Imtiaz Super Market

The Problem

Imtiaz is a leading retail chain with a massive customer base and high sales, supported by over 12,000 employees, 700,000 loyal customers spread across 11 cities in Pakistan, and 25 stores with more than 30 warehouses. Since 1955, Imtiaz has been providing its customers with a unique shopping experience, particularly in Karachi, one of Pakistan’s biggest metropolitan cities. As a modern retail departmental store, Imtiaz offers a broad range of good quality products at affordable prices to its customers. Qlik Sense is a potent data analysis and visualization tool that helps businesses derive insights from their data and make informed decisions. With Qlik Sense, users can connect to multiple data sources, create interactive dashboards, and explore data using intuitive visualization tools. In the retail industry, Qlik Sense can be utilized in several ways to optimize operations and increase profitability, such as analyzing sales data, monitoring inventory levels, tracking customer behavior, and forecasting demand. Overall, Qlik Sense provides retail businesses with a potent platform for analyzing data and deriving insights that can help optimize operations, minimize costs, and increase profitability.

The Challenge

Need arises to gather and manage millions of daily transactions across 25 stores, including sales, customer, and operational data, and utilize it effectively to make informed business decisions. Complex KPI calculations that can be executed through multiple source systems. It became crucial to oversee the integration of multiple systems to verify if the product details have been sent to stores successfully or if there are any errors. This helps identify the root cause and prevent poor customer experience due to pricing and promotions. Some executives required self-service solutions to perform their analysis in their respective business areas. Analyzing inventory management became essential to maintain an optimal inventory level that meets customer demand while avoiding holding excess stock to manage ordering efficiently and effectively. Authorization management became necessary to provide relevant data to all stakeholders.

Engagement

We provided customers with increased governance over their data and infrastructure.
Offered improved performance and faster data processing, particularly when managing significant volumes of data.
Managed and secured data in-house, ensuring that it complied with regulatory requirements and internal policies.
Ensured a high level of security and data privacy as data is stored within the organization’s data center.
Qlik Sense delivers self-service BI (business intelligence) features that empower Imtiaz Super Market to independently explore and analyze data, without requiring IT or data analysts.

Results

All historical data is now accessible on a single platform, based on user authorization levels.
The creation of highly visual dashboards is quick and easily understandable.
Rapid access to real-time data enhances store performance by providing staff with timely information.
Improved decision-making based on precise and prompt data.
Increased operational efficiency via streamlined reporting and analysis.
Identification of inefficiencies and opportunities for optimization leads to reduced costs.
Enhanced customer experience through improved product selection and pricing.
Overall, Qlik Sense enabled Imtiaz Super Market to convert their data into practical insights that propel business growth and success.

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